Sex & Money

Ladies: Start Your Engines!

June 04, 2013


Japan: Nuked too much, or not enough?

It’s a question I grapple with at least once a week.

One minute I”€™m watching a BBC documentary about Hirohito and some harmless-looking old Japanese guy in a suit and tie is calmly explaining that he”€™d smashed in his mother’s skull with a rock because he”€™d heard those devilish Americans had landed.

The next minute? This.

The folks who brought us the rape of Nanking and Hello Kitty are clearly cuckoo, but we can all agree they”€™re damn clever, too. Right?

I”€™ll leave all the complicated IQ stuff to Steve Sailer, but I think I have indisputable proof that the Japanese aren”€™t as smart as we”€™ve been led to believe.

Why else would they decide to mess with one of their biggest exports?

I”€™m talking about the Hitachi Magic Wand.

No, this isn”€™t a Japanese Harry Potter knockoff kid’s toy. “€œThe Hitachi,”€ as it is commonly referred to for short, is a toy all right, but for grown-ups. One of the “€œsex”€ variety.

“€œThe Hitachi Magic Wand is, ironically, one of the least erotic “€˜marital aids”€™ imaginable.”€

The Hitachi Magic Wand is, ironically, one of the least erotic “€œmarital aids”€ imaginable. It’s unwieldy. It’s comically loud. It’s hideous and vaguely antique, something you”€™d picture finding in your grandma’s bottom dresser drawer between the heating pad and the enema bag.

Whereas most vibrators are battery powered, the Hitachi plugs into the wall, which somehow just compounds its off-putting resemblance to an artifact in the Mütter Museum.

And for many women, it’s the only thing that can bring them to orgasm.

Whether they want one”€”or two, or twenty”€””€œforced orgasm”€ plays a part in many BDSM porn flicks, and almost always, the Hitachi is the tool of “€œchoice.”€

For a less explicit, almost prim, depiction of a well-placed Hitachi’s affect on the female anatomy, watch these “performance art” videos of fully clothed women trying to read aloud from their favorite novels while being pleasured under the table with a Magic Wand.

Sex therapists have been practically prescribing Hitachis to frustrated patients since the 1970s. For almost as long, fans have been souping up the “€œCadillac of vibrators”€ with unofficial (and almost as funny-looking) after-market attachments, like Mods tricking out their multi-mirrored Vespas.

But I don”€™t ever recall Vespa expressing any embarrassment or regret after the Brighton Beach riots. Not so Hitachi.

At April’s International Lingerie Show in Las Vegas, the “€œbombshell news amongst the sex toy crowd“€ was the announced “€œre-branding”€ of that Japanese company’s most famous contraption.

The Magic Wand has always been marketed as a mere “€œmuscle massager.”€ Its packaging features now-borderline-vintage photos of the device being directed at various non-erogenous zones by male and female models who could very well be dead by now.

Decades on, having accidentally acquired the kind of one-word name recognition that brand managers spend millions trying and usually failing to achieve, the firm’s simmering embarrassment about the Hitachi name being synonymous with orgasms boiled over.

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